This was a challenging project due to the number of data visualizations and inconsistencies. The layout, styles and color scheme needed to be consistent across web app, mobile app, PDF and other platform integrations. The existing Prospect Profile was designed primarily for tablets and did not take advantage of responsive design principles. It also contained many color, data visualization and font size inconsistencies.
My team worked with internal stakeholders including business development, sales and client success to determine most pertinent information to display on Prospect Profile overview page. This allowed users to quickly digest information rather than clicking through multiple tabs and dropdowns. We also added several features including web url, directions, social media and logo to assist the user visually.
My team worked with internal stakeholders including business development, sales and client success to determine most pertinent information to display on Prospect Profile overview page. This allowed users to quickly digest information rather than clicking through multiple tabs and dropdowns. We also added several features including web url, directions, social media and logo to assist the user visually.
AFTER REDESIGN
BEFORE REDESIGN
